When it comes to luxury designer timepieces, few names command as much respect and admiration as Rolex. Synonymous with prestige, performance, and timeless design, Rolex has established itself as one of the most recognizable and coveted brands in horological history.
From the wrist of James Bond to the depths of the ocean and the summit of Everest, Rolex watches have made their mark across the world and beyond.
Rolex Submariner
Launched in 1953, the Rolex Submariner is arguably the most famous dive watch ever made—and one of the most iconic Rolex watches in history. Designed for underwater exploration, the Submariner was the first watch to be water-resistant up to 100 meters (330 feet), making it revolutionary for its time.
With its unidirectional bezel, luminous hour markers, and robust Oyster case, the Submariner is as functional as it is stylish. Worn by everyone from professional divers to Hollywood stars like Sean Connery as James Bond, the Submariner continues to be a must-have for any serious Rolex collector.
Rolex Daytona
Introduced in 1963, the Rolex Cosmograph Daytona was created for racing enthusiasts and professional drivers. With its precise chronograph function and tachymeter bezel, the Daytona allows drivers to measure average speeds.
Though initially slow to catch on, the Daytona gained massive popularity thanks to actor and racing legend Paul Newman, whose personal model sold for over $17 million at auction. Today, the Daytona stands as one of the best Rolex models for collectors due to its rich backstory and incredible investment value.
Rolex Datejust
The Rolex Datejust made its debut in 1945 as the first self-winding chronometer wristwatch to display the date in a window on the dial. Classic, versatile, and instantly recognizable with its Cyclops lens over the date and fluted bezel, the Datejust has become a symbol of everyday elegance.
Available in multiple sizes and metals, including stainless steel, two-tone, and solid gold, the Datejust remains a timeless favorite for both men and women.
Rolex GMT-Master II
Created in collaboration with Pan Am Airways in 1954, the GMT-Master was designed for pilots and frequent travelers who needed to track multiple time zones at once. The modern GMT-Master II, with its signature two-tone "Pepsi" or "Batman" bezel, lets wearers view the time in two different zones simultaneously.
With its bold colors and aviation roots, the GMT-Master II is one of the most iconic Rolex watches ever produced and a staple in Rolex history.
Rolex Day-Date (President)
Known as "The President," the Rolex Day-Date debuted in 1956 and quickly became a favorite among world leaders, CEOs, and dignitaries. As the first watch to display both the day of the week and the date in full, the Day-Date symbolizes power and success.
Typically crafted in precious metals like gold or platinum and featuring the signature President bracelet, the Day-Date continues to hold its place as one of the best Rolex models for those who appreciate understated luxury.
Rolex Explorer
The Rolex Explorer celebrates adventure and endurance. Inspired by Sir Edmund Hillary and Tenzing Norgay’s 1953 ascent of Mount Everest, the Explorer is built for rugged environments.
Its simple dial, strong lume, and rugged construction make the Explorer an enduring tool watch, perfect for those with a passion for the outdoors and a love of Rolex history.
Rolex Yacht-Master
Introduced in 1992, the Rolex Yacht-Master combines sport and sophistication. Designed for sailing and yachting, it offers luxury with a maritime twist. With a bidirectional rotatable bezel and an upscale design that often features platinum or Everose gold, the Yacht-Master is both a status symbol and a reliable performer.
Why Rolex Watches Are Forever
What sets Rolex apart is more than just mechanical excellence; it's legacy. Each of these iconic Rolex watches tells a story of human achievement, whether it's climbing a mountain, crossing the ocean, or winning a race. The brand has managed to merge innovation with tradition, creating timeless designs that never go out of style.
For collectors and enthusiasts, investing in the best Rolex models is more than a hobby, it’s a way to own a piece of history. With consistent demand and strong resale value, Rolex remains a smart and meaningful investment in 2025 and beyond.
Browse Our Collection of Pre-Love Rolex Watches
At The Relux, we know the true value of Rolex timepieces. Whether you’re looking to upgrade, downsize your collection, or simply explore your options, we offer a secure, trusted, and rewarding way to consign or sell your luxury watch.
Browse our Rolex watches and other timeless pieces from our designer collection at The Relux today.
